We spoke with Justine to find out how long it takes her to make her videos and how she prepared for a career as a social media superstar. Follow Tech Insider: On Facebook. So when I first started, I really honestly was creating videos because I was showing people that I knew how to edit. So at that time, I was also freelance graphic design and freelance production.
So I was doing so many other things besides YouTube. And I also did have several full-time jobs. Which I think is so important, because the equipment and everything is expensive, and to be able to get that, you sort of have to have the income on the side. So I feel like it took a really long time for me to sort of get to that point. And I probably quit my jobs a little bit too soon, but if I wouldn't have, then I wouldn't have been able to put all of my focus and energy sort of into YouTube.
So I think one of the hardest parts is standing out on YouTube, because so many people are doing it. But for me, you know, I've just created content that I would want to see. Most of the stuff that I did learn I am self-taught, but I did go to school for video production, graphic design, multimedia, 3D, programming. Now I end up using pretty much everything of that in my career. If there's something that is super topical, I will shoot the video in the morning, then I will edit for maybe 4 or 5 hours, then post the video.
So it really can be an all-day process. Of course, there's no way Ezarik could have known she was building the foundation for her future career that would launch her onto the international stage. As a kid, she was just building websites for fun and revenge.
Whether you've been following iJustine on YouTube from the beginning, or are just now delving into Ezarik's videos, you've probably noticed that they cover a lot of topics. Ezarik herself says that she can't really put a label on what kind of influencer she is — and she's totally okay with that. She covers everything from gaming to beauty; if she likes it, chances are she's going to be talking about it.
She did hit a point where she "was doing like 50 videos a week" which drove her "crazy," so she had to cut back a little bit, honing in on her favorite things. I'm like, 'That's what I'm going to focus on. Running your own business isn't the easiest thing in the world, but it turns out that Ezarik is a seasoned pro when it comes to being self-employed.
Ezarik explained to Forbes : "I feel like I've been a businessperson long before I started doing [YouTube] because I was a graphic designer. I was freelance, so I had my own sort of business. She explained how she originally used YouTube to help promote her graphic design business: "I started posting stuff on YouTube to show people that I could edit for them. So I basically was putting myself in the videos as a demo reel so that people would hire me as an editor.
And now here we are! As you might expect from a YouTube guru, Ezarik is all about technology. As you'd expect, she loves her phone, but only as long as it's for anything but phone calls. She describes herself as a "big mobile fan" who would marry Apple if she could, although she does have some deep appreciation for the Nexus One. She is truly a child of the tech age. Case in point: When asked what would happen if she had to spend a day without using any technology or gadgets, she answered "Yeah, that's never going to happen.
Ezarik is so addicted to technology that she claims she doesn't really have any non-tech related hobbies outside of going for walks. There's a massive gender gap in the tech industry , with men significantly outnumbering women. Breaking into that space can be tricky for women, and Ezarik has faced the difficulties of being involved in fields that are often viewed as being more for boys. She told Forbes that she has faced negativity from men in gaming who think she's out of her element, but pointed out that "the percentage of women playing games is actually higher than men.
She said that the bigger problem is women not being vocal about their interests. She's got a non-traditional thing she's doing. I mean, she's a beautiful model but she's like, 'Listen I love to program and I want to teach you how to do it too.
Living life in the spotlight can attract a lot of unwanted attention. According to Ezarik, many YouTube stars are reluctant to talk about the harassment they face as public figures, but that it's an incredibly common problem.
Even worse is that the authorities don't do much to crack down on online harassment. The physical size of the bill should not have surprised her considering that Justine averages 35, text messages per month. The company goes to great pains to list, in detail, the green cred of its products alongside tech spec.
The Apple board included enviro-super-hero, Al Gore. Apple customers pounced upon this as an example of corporate hypocrisy. Nothing could stop the capricious Apple customers from blaming everyone else except themselves for their mindless click-through. This was the best move considering that their customers were too busy playing with their iPhones and complaining about their paper bills to select one simple option in their account to solve their woes.
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