You should only use this file format for low-resolution images. So elements like photographs or graphics that use gradients would immediately be out of the question for the.
GIF format. But elements like solid color buttons or banners are ideal as these will usually load faster than the. PNG version, while keeping all the cool features like transparencies and preserving hard edges. Another awesome feature that only. GIFs can utilize is animation. Want to learn more how-tos around digital design? Check out our Learning Center for more blogs, articles, and guides that can help inform your strategy.
Which image format should you be using in your digital design? PNG The. GIF The. While JPEGs are a great choice because they keep their file size low, the trade-off is in the details. Compressing the image can interfere with readability so using a JPEG for infographics or charts is not recommended. Also, because JPEGs are a flat file they do not offer transparency, making it difficult to layer these images onto colored backgrounds or other graphics.
As you can see, there are many reasons to choose a specific file format. But what you may not know is that some files can be converted to other formats, making some more versatile than others. This can lead to larger-than-necessary slide decks, longer page load times, and bogged-down systems — especially if these files are stored on individual computers or local servers.
Most enterprise DAM platforms have functionality for users to convert file formats on the fly. This includes converting images, videos, and even audio files into other formats based on the needs of the end-user. These tools also include options to crop and resize, making it easier for marketing and sales teams to get the size and format they need for everything from social media to slide decks. While creatives might understand which format a file can be converted to, general users are often not as familiar with this information.
So the user can be confident in their file format selection. Determining which file formats to store in a DAM system is often a collaborative decision between the DAM admin and the creative team.
The most common approach is to store the highest-resolution file in the system and then allow users to convert it to the format they need. This ensures the original file is a high-quality asset that can be used and repurposed without needing to be entirely recreated, thus saving time and money.
We often hear from customers that the most frustrating part of their job is fielding constant requests to locate a file or convert it to a new format.
This is time-consuming, disrupts workflows, and limits creativity. Janeene Nagaoka from Ventura County Community College District shares more about the impact of these interruptions in this video.
Knowing that not all users will need the highest-resolution file, DAM admins can also set permissions to limit the file types users have access to or require a file conversion to a more user-friendly format — instead of allowing everyone to download the original asset.
This configurable permissioning structure keeps DAM admins in control and file format usage aligned with best practices. Partnering your file format needs with a DAM solution can streamline creative workflows and supply users with the file format options best suited for their individual projects.
Note: This article was originally published in May and has been updated to remain current. Topics: Creative , DAM. Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.
Learn how leading brands use product information to deepen audience connections and excel in the digital space. Forrester research report Gartner research helps leaders evaluate solution benefits and technology choices. Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.
What is a PNG file? You might also like. Hence it is desirable, that the background of these logos and icons is made transparent so that a single image can be used over multiple background variations. PNG images support transparency in two ways — inserting an alpha channel that allows partial transparency or by declaring a single colour as transparent index transparency.
Partial transparency makes the edges blend smoothly into the background. GIF images support transparency by declaring a single colour in the colour palette as transparent index transparency.
Because of absence of partial transparency, the edges specially rounded or too-detailed edges get a poor jagged effect. Though this can be solved to some extent using dithering, with improved PNG support, GIF is unsuitable for images with transparent backgrounds. There is a significant difference in the number of colours that can be supported by these 3 formats. JPEG images can support around 16 million colours.
This is what makes them suitable for storing images of natural scenes. Use PNG8 for simple shapes with fewer colours and PNG24 for high quality, complex logos and shapes with rounded corners on a transparent background. GIF images are limited to colours.
If index transparency is used, then one of these colours is assigned as transparent and the remaining are used for other colours. Animation, in this case, refers to any change or movement in the image.
Of these 3 formats, only GIF supports animation. This capability makes GIF format suitable for delivering engaging ads and banners. Of late, with the advent of companies Tumblr , 9Gag , Giphy etc.
To summarise once again, use JPEG format for all images that contain a natural scene or photograph where variation in colour and intensity is smooth.
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